Thailand's trade in optical fiber cables shows a heavy reliance on imports from China, which supplied 77% of import value in 2024. The country's exports are directed towards a diverse set of markets, led by the United States, Malaysia, and the Netherlands. Thailand import trend for fiber optic cables experienced significant growth from 2023 to 2024, with a growth rate of 110. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 3. OPTISEN produce ADSS cable, Drop Cable, DUCT Cable, optical fiber cablesHosiwell Technology is a prominent manufacturer of high-performance fiber optic cabling systems, based in Thailand but with a significant impact on the Turkish market. The company specializes in producing a range of fiber optic products designed to meet the needs of telecommunication and computer. Thailand operates within a global optical fiber cables market characterized by concentrated production and consumption. China dominates global production, accounting for 41% of the total volume in 2024, while also being the leading consumer. The main destination of Optical fibres and cables. Abstract—This paper presents the conceptual framework of the qualitative research to find out the innovations to enhance the competitive advantage in business of Thai optical fiber cable manufacturers.